Stand out in a crowded feed. Upgrade your LinkedIn presence.

Busy professionals! Get the support you need to build thought leadership with eight expertly crafted posts each month.

You know you deserve more visibility on LinkedIn, but creating high-quality posts consistently slips down on your priority list. The LinkedIn Profile Builder package takes the pressure off, giving you time back to focus on your business. 

With twice the content of the Profile Primer package, you'll establish a strong cadence, build your professional reputation, and attract new opportunities. Imagine logging into LinkedIn and finding a feed full of comments, messages, and exciting leads — all sparked by your compelling posts! That's what this package makes possible.

LinkedIn Profile Builder ghostwriting package: What’s included

I've been a B2B content marketing writer for more than 20 years. Over time, I developed a solid process for writing content, and that's the process I'll guide you through as I write your posts and help you build your LinkedIn presence. 

Step 1: Kickoff call

Before we begin, I need to understand your company, your audience and their journey, your goals—and you! In this 60-minute Zoom call, I’ll pick your brain to prepare for the project. 

Step 2: Discovery

During discovery, I’ll conduct in-depth research on your company, industry, and personal brand; I'll also review your existing LinkedIn profile. As I work, I'll jot down questions, concerns, and ideas that arise along the way. The result of this work is a detailed questionnaire. Your job is to respond to my questions and get me the information I need. 

Step 3: Strategy

Based on my findings, I'll develop several documents:

• A LinkedIn strategy for your posts, including ideas for themes, topics, and angles; this document will also include recommendations for updating your LinkedIn profile.
• A personal style guide documenting your writing personality, personal quirks, hobbies, and other elements to weave into your posts; this document will grow as we work together.
• An editorial calendar for our first month's worth of eight posts.

Step 4: Content collection

After you've approved the editorial calendar, I'll send you detailed questionnaires to gather the content for each post. You can deliver the responses to me in writing or via two to three Zoom calls.

Step 5: Writing

Now I'll get down to business, writing eight posts of approximately 1,000 words each and providing recommendations for graphics and stock photos. I use UnSplash, UnSplash Plus, and Deposit Photos. If you use a certain stock photo source, let me know; I’ll look there. Oh—emojis and #hashtag research are also included 😁

Step 6: Editing

I'll send the post content to you as a Word or Google document, your choice. You read it, mark it up, ask questions, ask me to add or remove content … whatever it takes to get the piece ready for publication. I’ll work up versions 2.0 and, if needed, 3.0. You get two rounds of revisions with this package. Additional revisions run $100 each.

Access to me via Slack is also included

If you use Slack, I'll invite you to a dedicated Slack channel where we can communicate about posts quickly outside of email. If you don't use Slack, we can use WhatsApp instead.

Add-ons available

If you're interested in the account management and reporting services, let me know. I'll send you a custom proposal.  Other optional services, which I'll bill for separately, include:

• Additional posts per month beyond the four included
• Hourly consulting for strategy, editorial guidance, or extra training and support
• Additional calls, interviews, or questionnaires
• DALL-E 3 image creation
• Content repurposing

If you're interested in any of those services, please let me know.

LinkedIn Profile Builder Investment: $3,000 per month

After you purchase, you'll receive an email with instructions for scheduling our kickoff call. I'll set milestones after you purchase. If you need to know about timing before you purchase, send me a message and I'll get back to you. 

Your purchase is a monthly subscription that will renew monthly until you cancel. How to cancel the service? Just let me know before the next month's billing cycle. I'll cancel the auto-billing for you.