Extend your investment in a webinar by turning it into an ebook.

According to NetLine's 2024 State of Content Consumption report, ebooks are STILL the most popular content format for B2B professionals, representing 39.5% of all demand—with registrations increasing 34.5% over the previous year.

I'm here to help you tap into that demand by turning your webinar content into an ebook. 

The Webinar-to-Ebook package: What’s included

I've been a B2B content marketing writer for more than 20 years. Over time, I developed a solid process for writing content, and that's the process I'll guide you through as I create your new ebook. 

Step 1: Kickoff call

Before we begin, I need to understand your company, your audience and their journey, and your goals. In this 60-minute Zoom call, I’ll pick your brain to prepare for the project. 

Step 2: Transcription

I’ll transcribe the webinar, read through the transcription, and take notes about my ideas for how to parlay the content into an ebook. I'll share the transcription with you so you can turn it into other pieces of content. 

Step 3: Ebook outline

If your ebook will match the content and structure of the webinar, then you likely won’t need a outline. But if the webinar content doesn’t easily translate into a concise ebook, or if you’re not sure what kind of ebook to pull from the webinar, I'll provide recommendations and a suggested outline for your approval. For instance, if your webinar topic is “How to outsmart the market by hiring top talent,” I might recommend an ebook called “8 mistakes companies make when hiring software engineers … and how you can avoid them” instead. (True story!)

Step 4: Writing

Now I'll get down to business, writing the ebook and providing recommendations for graphics and stock photos. I use UnSplash, UnSplash Plus, and Deposit Photos. If you use a certain stock photo source, let me know; I’ll look there. I may also include screenshots from the webinar. This package is for an ebook of up to 20 pages, which is plenty for most ebooks.

Step 5: Editing

I'll send the ebook to you as a Word or Google document, your choice. You read it, mark it up, ask questions, ask me to add or remove content … whatever it takes to get the piece ready to send to your designer. I’ll work up version 2.0 and send it to you for design.

Step 6: Optional design review

Although not part of this package, you may also want me to look at the ebook one last time, after it’s been through design. You’d be surprised at how many times I find errors: Duplicated paragraphs, wrong captions, even typos that you and I may have missed during our earlier review. This service costs $150; I’ll bill you separately for it when I’m through.

Investment: $1,800

After you purchase, you'll receive an email with instructions for scheduling our call. Turnaround time varies, depending on my schedule, but generally runs from two weeks to a month. I'll set deliverable deadlines after you purchase. If you need to know about current timing before you purchase, send me a message and I'll get back to you.